Articles

Five ways Association CRMs empower member learning and professional development

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Published
August 30, 2024

Continuing Professional Development (CPD) is a core value for many associations, providing members with the hands on support needed to advance in their careers and maintain certification.

Managing CPD programs with legacy platforms can be a challenge, but a modern association CRM like SwiftFox makes it easy to track,organise, and support CPD programmes without the manual work and tedious backand forth with members.

Automated CPD tracking and recording

Tracking CPD manually is time-consuming and prone to errors.

SwiftFox CRM can be configured to automate this process,ensuring that CPD points are added to member profiles when they complete relevant activities, such as attending events or completing online courses.Automated tracking reduces administrative burden and ensures accuracy, somembers can focus on learning rather than paperwork.

LMS Integration for a Seamless Learning Experience

SwiftFox CRM can be integrated with your association’s Learning Management Systems (LMS), empowering you to create a seamless learning experience.

Members can access courses, track progress, and complete certifications all in one place. Deep integration provides members with an intuitive and cohesive platform for managing their educational journey, while associations benefit from streamlined record-keeping.

Customised reminders and notifications

SwiftFox CRM’s Automations system can send members reminders for upcoming training opportunities, certification renewals, and more.

This helps members stay up-to-date on their professional development goals and reduces the risk of missed deadlines. Associations cancustomise these reminders based on each member’s career stage or educational needs, creating a highly personalised experience.

Certification management and digital badges

SwiftFox CRM can empower associations to simplify certification management by storing digital certifications and badges in each member’s profile.

Members can easily access their achievements and share them with employers or colleagues. Digital certifications provide a clear record of a member’s qualifications, and SwiftFox makes it easy to manage these records at scale.

Data-driven personalisation of CPD opportunities

SwiftFox CRM’s analytics tools allow associations to identify which CPD topics are most popular and tailor future offerings accordingly. By analysing engagement patterns, associations can recommend relevant CPD opportunities based on each member’s past activity and interests.

This targeted approach helps members feel supported in their career development and encourages ongoing participation.

 

SwiftFox CRM’s configurable CPD features make it easy for associations to support members’ professional growth, providing a valuable service that fosters loyalty and engagement.Discover what SwiftFox CRM offers to help your members continue developing their careers.

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