How to simplify your marketing strategy for non-marketers

When it comes to marketing, everyone has their own thoughts about what works and what doesn’t. ‍

Think of it like a chef creating a recipe. They might have an idea about how best to combine the ingredients, or how golden the roast potatoes need to be. 

But inevitably food critics, restaurant attendees or fellow chefs in the industry will have a different opinion.

It’s the same with marketing. There’s lots of noise. And opinions.

That can make things, well, over-complicated.  

But it doesn’t have to be.

Put simply, marketing is how you talk to a target audience about your brand. Your recipe. 

Really, there’s just a few simple things to keep in mind to create a marketing strategy that’s effective.

So for the first time marketer, or the overly exhausted marketer – here’s how we recommend you do it. Stick to these and you’re bound to see results. 

After all, if you’re reading this – ours must’ve worked. 

1.     Have your customer data, all in one place.

Yep, it’s that (sometimes dreaded) d-word. 

But when we said simplify, we meant it. So, stick with us on this one.

SwiftFox migrates your organisation’s data in to one, central location. You really don’t have to lift a finger – or even worse, open a spreadsheet file.

This means you can easily see and understand information about your customer: their preferences, interactions with your brand and ultimately, better target your marketing campaigns.

‍Say you’re targeting more young people. You should probably be promoting your restaurant’s pop-up nightclub, rather than Sunday’s high tea.

‍You’d also be better off doing so via Tik Tok or Instagram, rather than the local newspaper.

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2.     Now that you have centralised your data, you can begin to shape your target audience.

 If you’re marketing to everyone, there’s your first problem. 

 So first you need to understand what audience you are speaking too. What are their needs, or pain points? What type of tone and language will resonate best?

Using SwiftFox, you can segment and cut lists of your audiences based on their interests, behaviours, demographics – pretty much anything. 

That way, you can create highly personalised marketing campaigns, send event invites or run surveys, that are tailored to a specific group of customers. 

3.     Reporting and analytics

You can market as much as you like, but really - what’s the point if you don’t know what’s working and what isn’t? 

So, it’s really important that you are constantly monitoring your marketing analytics.

This can often be thought of as a timely task, or too ‘numbers-heavy’ perhaps.

But SwiftFox does it for you.

You can use Dashboards to visually represent your social media or email campaigns by tracking your data in real time. 

4.     Automate it. 

Once you have an idea of what marketing is working well, you can set a range of different automations in place to make it easier for you and your team. 

Schedule emails ahead of time, use merge fields for personalisation, use SwiftFox Tasks to set reminders for publishing dates or social media announcements.

You’ve already automated your campaign reporting in dashboards by now, so link your most important (or beautiful) dashboards to your home page and refer to them before meetings.

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So, we repeat: block out the noise and opinions. 

Well, most of them – until we figure out how SwiftFox can auto-generate content ideas.

And streamline your marketing processes with a CRM.

There are a lot of options, but we think ours is awesome!

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