Articles

Streamlining event management with a membership CRM

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Published
August 1, 2024

For many associations, events are at the heart of member engagement and are also a major contributor to revenue.

A membership CRM like SwiftFox provides comprehensive tools for managing events, from planning to post-event follow-up and comprehensive event payments, all within a single platform.

Simplifying event planning with SwiftFox

SwiftFox CRM includes tools for every aspect of event planning, including registration, ticketing, payment processing, and communication tools.

This centralised system eliminates the need for separate software packages, reducing the risk of data errors and ensuring a cohesive experience for attendees and association staff alike. Event planners can manage everything in one place, from dietary requirements to invoices and payments.

Ticketing, registration, and payments

SwiftFox’s ticketing and registration tools are fullyintegrated into the CRM, allowing associations to customise registration pages,set pricing tiers, create discount codes, manage special offers and collect payments easily.

SwiftFox supports multiple payment options, making it easyfor members to register and pay online. This seamless process improves the attendee experience and reduces administrative work for association staff.

Real-time, personalised event communications

Effective communication is key to running successful events.

SwiftFox CRM allows associations to automate communications such as registration confirmations, reminder emails, and post-event thank-you notes.

These automated messages keep members informed, engaged, and excited about upcoming events, improving attendance rates and member satisfaction.

Automations can have conditions on them, to ensure that your contacts aren’t bombarded with irrelevant emails through the event process –engagement is always higher when people receive content that is truly relevantto them, rather than using a single mailing list for each event.

Post-event reporting and analysis

Once an event wraps up, it’s a great opportunity to evaluate its success and look for opportunities to make the next event even more engaging for your members.

SwiftFox CRM provides detailed reports on attendance,engagement, and attendee feedback, giving associations valuable insights into what worked perfectly and what could be improved next time. These insights help associations refine their event strategies, ensuring future events are even more successful.

Managing hybrid and virtual events

With SwiftFox’s integration capabilities, associations can manage in person, hybrid and virtual events with ease.

SwiftFox integrates with popular webinar platforms, such as Zoom Webinars, allowing associations to host engaging virtual sessions and track participation. Hybrid event features enable associations to combine in-person and virtual elements, expanding access and increasing event revenue.

 

SwiftFox CRM’s event management tools simplify the entire process, enabling associations to deliver memorable, impactful events with less manual work and stress. Discover how SwiftFox CRM can support your organisation to elevate your events.

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