Top event marketing strategies for associations using SwiftFox’s AMS features

Events are important way for members to connect and engage with their professional association, and successful event marketing can make a significant impact on attendance and member satisfaction.

SwiftFox’s Association Management System (AMS) features offer a suite of tools designed to optimise event marketing, enabling associations to reach the right audience and drive attendance effectively.

Using segmentation for targeted event marketing

With SwiftFox’s powerful segmentation tools in the List Builder, associations can create targeted event marketing campaigns that reach the members most likely to be interested.

For example, an association could promote a specialised workshop to members within a specific career stage or geographic area. By tailoring event invitations, associations can improve attendance and increase engagement among members who find the content directly relevant to their needs.

Early-bird discounts and limited-time offers

SwiftFox AMS enables associations to offer early-bird pricing, member-only discounts, and other incentives to encourage early registration.

Early-bird discounts create a sense of urgency, motivating members to register sooner rather than later. SwiftFox’s automated reminders can follow up with members who show interest but haven’t registered yet,further increasing early attendance rates.

Leveraging social media for broader reach

SwiftFox AMS makes it easy for associations to share events across social media platforms like LinkedIn and Facebook, reaching a wider audience and encouraging shares.

Associations can target their social media posts to relevant groups or networks, amplifying their event marketing efforts and attracting both members and non-members.

Automated event reminders to boost attendance

SwiftFox’s automated reminder feature helps ensure that registered members remember and attend the event.

Associations can schedule reminders at key points - such as a week before, the day before, and an hour before the event - keeping it top-of-mind for attendees. These reminders can be customised for different member segments, making them highly relevant and personalised.

Tracking event performance and improving future campaigns

After each event, SwiftFox’s AMS features provide detailed insights into attendance rates, engagement levels, and attendee feedback.

This data allows associations to assess the success of their event marketing strategies and identify areas for improvement. By analysing what worked and what didn’t, associations can refine future campaigns and continue to grow their event attendance over time.

SwiftFox’s AMS features empower associations to manage every aspect of event marketing, from targeting and promoting to tracking and refining, ensuring each event is well-attended and impactful. Discover how SwiftFox CRM could help your association market your events more effectively.