Overview
When looking for a CRM, many of our clients have considered Salesforce, as it is one of the main players in the market. Both SwiftFox and Salesforce are cloud-based SaaS CRM platforms, that can have 10 or 10,000 users and enable you to undertake a range of actions with the data stored in them. As a newer player in the market, SwiftFox comes with a different philosophy to Salesforce, which is the start of where differences emerge.
This page can help you understand both platforms and help educate your choice.
Comparing Features
With SwiftFox when you get started you won't need a third party ‘Implementation Partner' to get you set up – the SwiftFox team handle everything.
As part of our commitment to ensuring your success with SwiftFox, we recognise the importance of a hands-on onboarding process. We work closely with our clients during the initial stages of onboarding, collaborating with new clients to import data, configure customisations, and establish new user accounts and appropriate permissions.
Once the platform environment has been set-up and configured, our team will work closely with you to provide a comprehensive overview of the system & train your team. Any webinars or training sessions can be recorded and made available to your team for future reference.
Salesforce set-up can be challenging and a lot of work, and most organisations employ a Salesforce implementation partner to get up and running much faster. Implementation partners are well trained and work closely with your team, however they are expensive and typically their work takes many months.
Salesforce offers online training programs free of charge, however most Salesforce customers employ a full-time staff member to administer the system or outsource this to a consulting agency.
SwiftFox hosts client data in secure data centres in Australia through Microsoft Azure, providing our clients with data sovereignty, safety, security and scalability. The SwiftFox team also operates under Australia’s only industry-legislated privacy code and is a member of the Australian Data and Insights Association (ADIA).
Salesforce allows you to implement your own security scheme to reflect the structure and needs of your organisation. Significant technical skills are required to deliver such a bespoke solution. For organisations who don’t go down this path, Salesforce generally stores your data in overseas data centres.
SwiftFox features a beautifully simple user experience. Uncomplicated design is powerful. You, your boss, your intern, the new hire - everyone in your organisation should know how to use, and love using SwiftFox. And you should be able to work out how to use a feature with a few clicks. SwiftFox was built from the ground up in the social media age and our future focussed design principles make it simple to navigate. As a universal CRM, once you understand how to navigate one feature – you can navigate them all!
Salesforce was developed in the early 2000s, and its interface and user experience originates from the design principles of that period. While the platform continually updates, users often find the experience different depending on the features or products you are using.
SwiftFox has everything you need in one platform. This is what makes it so powerful. So marvellously simple to use. You can send emails, newsletters, coordinate events, create forms, manage your pipeline, send text messages, have phone calls, tick off your tasks, talk to your team - all from one place, and with one subscription.
Following initial set-up, organisations license SwiftFox on a subscription basis and our central development team take care of ensuring your platform is always updated and at the cutting edge of innovation.
Salesforce’s core CRM is focussed on basic sales features, while its extensive marketing features come at a significant additional monthly cost. Many Salesforce features have been integrated following Salesforce acquiring competitors, so its universality can feel like a ‘bolted-on’ experience.
SwiftFox is developed by The Red Fox Group, an Australian based data analytics company, and AI and analytics is in our DNA. AI can seem daunting, most users know it is a big deal, but can be confused as to how it can help. Our AI tools are powerful, yet deliberately simple. Help drafting an email and sending it when your users will open it. Providing real-time information of who is likely to renew or leave your organisation, who will donate, who will buy.
Salesforce’s AI tool is called Salesforce Einstein and provides various AI-powered functionality help organisations automate processes and utilise insights. This tool typically costs an additional $70 per month, per user.
SwiftFox takes care of everything. As a SaaS platform, our team has a long-term development pipeline where we are continuously rolling out new features accessed by all our users. Clients can always submit suggestions for the product roadmap.
Salesforce has a roadmap of releases, however as Salesforce is such a large organisation, enhancements to its core features are led by its US team which make it difficult for client requests to be actioned in a timely manner. Custom development is possible with Salesforce, this requires organisations to hire an external development partner as additional cost.
SwiftFox has all the help you would expect from the big platforms – help guides, in-platform training, videos, live webinars, email updates. But we are also local, and we have a phone! IF you ever get stuck, you can speak to one of our team who can jump straight on a video call and help you out.
Salesforce offers standard support as part of your subscription which provides access to online resources, documentation, and the Salesforce community for self-help. Any additional support, including phone support, comes with an additional cost. Salesforce often recommend organisations contract third-party Salesforce implementation partners to help with ongoing support.
SwiftFox: What does it do?
SwiftFox is campaign software for organisations who talk to their audience at scale.
SwiftFox let you store contacts, send mass emails, texts, make calls, manage events, projects, pipelines, run surveys, take payments, and record interaction history
SwiftFox also has AI tools, that allow you to predict how individuals will likely behave….
- What interests them? Will they support you? Buy? Renew? Donate?
- When is the best time to email, given them a call, invite them to an event?
SwiftFox brings a level of campaign sophistication not readily available to organisations.
Salesforce
: What does it do?
Salesforce is a cloud-based customer relationship management (CRM) platform with features for sales, marketing and customer service.
As its name suggests, Salesforce is ‘sales-centric’ with a strong focus on deal and lead management, particularly for sales reps and customer support teams. There is also extensive data analytics and AI tools, however these can be more complex to use.
Often Salesforce requires third-party implementation providers to get organisations up and running, which can result in more extensive set-up costs and bespoke development.
An Overview of SwiftFox Users
SwiftFox is campaign software for organisations who talk to their audience at scale.
SwiftFox let you store contacts, send mass emails, texts, make calls, manage events, projects, pipelines, run surveys, take payments, and record interaction history
SwiftFox also has AI tools, that allow you to predict how individuals will likely behave….
- What interests them? Will they support you? Buy? Renew? Donate?
- When is the best time to email, given them a call, invite them to an event?
SwiftFox brings a level of campaign sophistication not readily available to organisations.
An Overview of
Salesforce
Users
Salesforce is a cloud-based customer relationship management (CRM) platform with features for sales, marketing and customer service.
As its name suggests, Salesforce is ‘sales-centric’ with a strong focus on deal and lead management, particularly for sales reps and customer support teams. There is also extensive data analytics and AI tools, however these can be more complex to use.
Often Salesforce requires third-party implementation providers to get organisations up and running, which can result in more extensive set-up costs and bespoke development.
Pricing
At SwiftFox, we believe in organisation wide access, so when you sign-on, everyone in your organisation has a SwiftFox account created. Salesforces typically uses a version of cost per-user pricing. Our philosophy is that by creating organisation wide access, you are improving data security, and the outcome of your CRM. If everyone is working across platforms, you lose 360 data intelligence and increase the risk of team members sharing sensitive data.
Per user charging while it can appear affordable, often becomes expensive as you grow or add features or additional data capacity.
Salesforce offers pay per user pricing, which means every new user in your organisation incurs an additional cost. Salesforce also has additional charges for many of its add-on features, and bespoke development requests also come with an extra cost. Salesforce third-party consultants are most used by organisations to scope out and quote projects.
Comparing Pricing – For a team of 50 users
Time to join SwiftFox? Making the jump is easy!
Get in touch and learn how easy it is to switch to SwiftFox, our team is available to help you every step of the way.
We don’t just tell you to export your data from your old system and figure it out yourself, we sit down and plan with you the most efficient migration process with minimal disruption.
And then a dedicated SwiftFox team member will take care of the transition, including help with set up and data importing if required. No third-party implementation provider required, just us!
SwiftFox and Salesforce Integration
We also know there are times when one part of your organisation may need Salesforce, while SwiftFox meets different requirements. That’s why we also offer a fast integration with Salesforce, powered by Zapier. Integration takes minutes to set up with our SwiftFox and Salesforce templates, and your data will start syncing immediately. This makes it possible for different teams in your organisation to use both platforms.