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Do you know my favorite proverb? “A great event needs a great email”. In this tutorial, let me show you how to create a great event email with the SwiftFox Email Builder.

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Here we are in the SwiftFox Email/SMS part of the Event Builder. You can create multiple emails linked to a single event. For example your follow up email, your thanks for coming email or like this one your invite email. So let's create that now, click create new email.

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This campaign name is just for internal use. Next I'll choose an email category.

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Decide who you will send this from, Is it from a primary stakeholder later or is it from you? And decide where you will receive replies let's write the subject line and write the preview text. and workout send rules.

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Send rules allows you to send the email to segments of your invitation list, for example, to people who have RSVP yes or no. But we're sending out the first invite, so we'll leave this section blank.

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Let's get into the design features. Now, if you know how to use SwiftFox emails, this will look very familiar to you. Events uses SwiftFox emails, but there are a few extra useful features.

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On the right you'll see your SwiftFox design toolbar filled with great design options. I could use a saved template here, but today it's all about creation.

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In the style section, you can tweak the body background color, so I’ll tweak the colours to fit with my brand colours.

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If you put all your elements inside a single column block, this will give you more flexibility with your formatting. So we'll take a column block here and drag this onto the canvas select the single column option.

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Now I can adjust the layout, padding, colour margin or radius. Okay, great. Now we have a great looking frame for our email.

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I'm going to add two image headers first. Drag the first image block onto the column block and upload. Same as before, play around with the columns padding to position the image. Now repeat.

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Let's write your email. I'll add the rich text blog to my email design.

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And because I'm known to get writer's block, I'll use this Swift predict icon and ask Swift predict to write this invitation to a new member dinner.

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I'll then edit the text here to make it my own. I'll add a merge field, to summon a merge field I'll write the @ symbol and I can see my list of options here.

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I'll select at first name and I'll create a fallback just in case. I'll adjust the font of my email by selecting the font and colour here. Now let's get to some of those specific event features.

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Here you can see event location which will link your event to Google Maps. This is already in my RSVP form so I won't bother adding this here. I'll also add an option to download a calendar invite so people can link this event to their calendars, and I'll link my RSVP form via RSVP link. Style the button.

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Now it's time to test. Okay, let's preview our email. First, I want to see how my email will look if in an unexpected turn, we don't have a first name for our invitees.

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Great the fall backs are working.

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You can send a test email to anyone on your contact list, and as with before, you can select any profile in this scroll bar. I'll send myself an email, but I want to see how it looks for my new member, Jane. With her mail merge fields filled in.

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So let's schedule and send. Once your invitations are sent, you can create multiple emails linked to your event and to copy your email, simply click clone and options will appear.

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Thanks for tuning in.

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